Woman enjoying a calm morning by the Australian coast

    Protein matters
    more after 50.

    And not just for your muscles.

    Your bones need it too.

    Most of us think of protein for muscle. But protein also plays an important role in our bones — and getting enough becomes increasingly important as we age.

    That's one of the reasons we made Protein Boost differently.

    Discover why
    • 21g protein
    • Calcium + vitamin D
    • Magnesium
    • Digestive enzymes
    • Prebiotic fibre
    Temporary conceptual illustration of the porous structure of bone
    Conceptual illustration · replace before publication

    The science

    Around 50% of your bone is protein by volume.

    Source: Shams-White MM et al. American Journal of Clinical Nutrition, 2017.

    We hear a lot about calcium when it comes to bones. Less often discussed is protein. Protein forms an important part of bone structure — and it's also essential for maintaining the muscle that helps keep you strong, mobile and active.

    So after 50, protein is doing more work than you might think.

    Protein Boost provides 21g of complete plant protein per serve.

    Does this sound familiar?

    Maybe you've started noticing things.

    Use the arrow buttons or swipe to explore the stories.
    Woman reflecting on her health

    You've been told your bone density is low.

    Woman by the Australian coast

    You’ve been thinking more about your long-term bone health.

    Everyday movement and strength

    You want to keep moving with confidence.

    Woman outdoors on an everyday outing

    You’ve started thinking differently about strength.

    Woman enjoying time outdoors

    Menopause has made you think differently about your bones.

    Woman cycling in the countryside

    You want your daily nutrition to keep up with your routine.

    A prepared daily protein shake

    You know you should eat more protein — but you're not sure you're getting enough.

    Woman embracing an active life

    Or maybe nothing's wrong at all — and you'd like to keep it that way.

    These are all good reasons to start thinking differently about nutrition after 50.

    A complete approach to bone health

    So, what should you look for?

    01 / THE FOUNDATION

    Enough protein.

    You need protein for muscle. Now you know your bones need it too.

    Plant ingredients

    21g complete plant protein per serve.

    02 / THE FAMILIAR ONES

    The nutrients you probably already know.

    Calcium and vitamin D are important nutrients for maintaining healthy bones.

    Bone structure close up

    Calcium + vitamin D

    03 / THE QUIET ESSENTIAL

    One you might not think about.

    Magnesium also plays an important role in normal bone health.

    Woman enjoying a morning by the coast

    Magnesium included.

    04 / MAKING IT COUNT

    And don't forget digestion.

    Food needs to be broken down so the body can use its nutrients.

    Prepared chocolate shake

    Digestive enzymes + prebiotic fibre

    Guess what?

    We've got you covered.

    BOLD Health Protein Boost pouch

    Protein Boost brings it together.

    The BOLD formulation

    More than protein.
    Smarter nutrition for after 50.

    Not another sports protein marketed to older adults. A considered combination of everyday nutrients, formulated with healthy ageing in mind.

    Muscle + bone

    Plant protein, calcium, vitamin D and magnesium.

    Digestion

    Digestive enzymes and prebiotic fibre.

    Everyday nutrition

    Selected vitamins and minerals for a daily routine.

    Try Protein Boost
    BOLD Health Protein Boost pouch

    A lot in.
    Not much you don't want.

    142calories / serve
    0.4gsugar / serve
    21gprotein / serve
    • Dairy free
    • Gluten free
    • Plant based
    • Low sugar
    Louise Fisher, BOLD Health nutrition scientist
    Louise Fisher · Nutrition Scientist

    Why we made it

    It was designed this way for a reason.

    Meet Louise Fisher — BSc Nutrition (First Class Honours & University Medal, University of Sydney).

    Protein Boost was designed around the changing nutritional needs of healthy ageing, rather than adapting a conventional sports protein. It brings together complete plant protein, bone-supporting nutrients, digestive enzymes and prebiotic fibre.

    What should a protein powder look like if we designed it around healthy ageing from the beginning?
    Our story
    Woman enjoying an ocean swim at sunset

    Because this isn't really about protein.

    It's about staying strong enough for everything else.

    In their own words

    Real people. Real experiences.

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    Read all reviews
    Illustrative chocolate shake photograph — temporary imagery

    The everyday ritual

    One last rather important thing. You'll actually want to drink it.

    An easy addition to your daily routine.

    Explore Protein Boost

    A few good questions

    Still wondering something?

    Stay strong for what matters

    Protein matters more after 50.

    Give your body more of what it needs to stay strong.

    • 21g protein
    • Calcium + vitamin D
    • Magnesium
    • Digestive enzymes
    • Prebiotic fibre
    Try Protein Boost

    Australian owned · Low sugar · Dairy free · Gluten free